Payback.

ello there how ya doing?
This weekend I was helping a friend move house, just two of us, moving a whole flats worth of stuff into his new 4th floor apartment (yes 4 floors we had to go up and no lift)! Any way I'm not complaining he needed a hand and I was happy to help. Where are you going with this slightly odd and possibly boring story I hear you cry. Well I was rewarded for my efforts with beer and pizza and this leads neatly onto my next thing. Whilst catching up with the Superbowl ads from last nights game I came across this which could not be more relevant to my weekend experience.



I really like the idea behind the ad, marketing beer as a pay back method to friends who have done favours for you. Perfect for the target audience, top idea. I'm yet to crack alcohol advertising but this has given me a few ideas.

P